Bonchon is an international Korean fried chicken franchise with over 370 locations worldwide. Bonchon seeks to share the joy of Korean comfort food. What’s unique about Bonchon is its hand-battered, double-fried, hand-brushed chicken.
With Bonchon’s global reach in mind, I developed a sharp, modern visual brand identity. The branding system consists of a geometric illustration style that pairs well with Bonchon’s identity as a fast casual restaurant.  The color palette comes from the
flag of South Korea. The logo is made up of a b, a bowl, and a chicken.

LogoLounge Book 14 Winner

Mockup Attribution:  Image by asylab on Freepik
© Cindy Ly