Bonchon
Overview
Bonchon is an international Korean fried chicken franchise with over 370 locations worldwide. Bonchon seeks to share the joy of Korean comfort food. What’s unique about Bonchon is its hand-battered, double-fried, hand-brushed chicken.
Bonchon is an international Korean fried chicken franchise with over 370 locations worldwide. Bonchon seeks to share the joy of Korean comfort food. What’s unique about Bonchon is its hand-battered, double-fried, hand-brushed chicken.
Approach
With Bonchon’s global reach in mind, I developed a sharp, modern visual brand identity. The branding system consists of a geometric illustration style that pairs well with Bonchon’s identity as a fast casual restaurant. The color palette comes from the
flag of South Korea. The logo is made up of a b, a bowl, and a chicken.
Award
LogoLounge Book 14 Winner
![]()
With Bonchon’s global reach in mind, I developed a sharp, modern visual brand identity. The branding system consists of a geometric illustration style that pairs well with Bonchon’s identity as a fast casual restaurant. The color palette comes from the
flag of South Korea. The logo is made up of a b, a bowl, and a chicken.
Award
LogoLounge Book 14 Winner
